Four Eyes Production, a Web site design and development agency.

Objective: To find items that could serve multiple brand-building purposes. At least one product had to be able to be mailed, and all items had to be usable both internally for employees and externally for clients and prospective clients.

Solution: Round 1/8 inch Mousepad, 3-1/2 inch Memo Cube

The mousepad is used as a thank-you gift for clients. The 1/8-inch mousepad was selected over thicker pads to minimize mailing costs.

ePromos suggested memo cubes as part of the core brand strategy. With 700 sheets, their use becomes habitual for many recipients. On average they last about a year and like mugs, keep the brand name in front of the customer day after day.