FourFront, a marketing service company
for Hypnotic, a New Media Film Studio with ties to Universal Pictures.
Objective: Launch
Hypnotic's Million Dollar Film Festival in movie multiplexes of
five major U.S. cities, create awareness and drive traffic to
site where movie fans can vote for the best independent films.
Solution: Stress
Monitor Card
A plastic business card with sensor that changes
color when touched. Often used as a stress level indicator in
various promotions. ePromos along with the client, creatively
used the product to indicate the recipient's ?movie mood,? comedy,
drama, romance, documentary etc. The card was given out on the
way into the theatre so moviegoers had time to discuss the subject
matter; the promotional product was complemented by on-screen
slides shown prior to the feature presentation.
Over 2,000 Hypnotic Mood Cards were distributed
each night of the promotion. The audience loved the cards, describing
them as ?cool, original, and creative.? Hypnotic.com experienced
spikes in their evening and weekend Web site traffic following
the distribution of the cards and increased the size of their
member file.
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