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Promos Expands Its Line of Eco-Friendly Products
Company adds over 50 new green products to meet demand.
New York, NY (PRWEB) November 12, 2007 -- ePromos Promotional Products, Inc., a leader in the promotional products industry, announced today that it added over 50 new environmentally-friendly items to its online store. The announcement coincides with a rising trend in the retail industry that has prompted companies to provide customers with more environmentally-friendly products.
"The popularity of eco-friendly products has exploded over the past few months," said Jason Robbins, CEO of ePromos Promotional Products, Inc. "We've boosted our website's selection of these kinds of items to directly respond to this demand."
Currently, over 70,000 businesses in the United States are committed to protecting the environment with green products. "Research indicates that the trend toward using more environmentally responsible products is not just a fad," said Mark Yokoyama, Director of Marketing and Merchandising at ePromos. "Businesses from all industries are recognizing the importance of both looking green and being responsible global citizens."
The new list of ecologically friendly items includes a number of biodegradable, organic and recycled products that range from mugs and t-shirts to journal books and backpacks. A few of the highlights from this group include:
Recycled Leather Pivot Pad (SKU: 8827204) -- Made with natural sun dried leather covers and stocked with 70% recycled notepaper, this is an ideal stationary pad for an eco-friendly promotion.
Recycled Drawstring Backpack (SKU: 8827196) -- Made with 51% post consumer recycled materials like water bottles and yogurt containers, this bag will promote both your company and the environment.
Recycled Writing Pad (SKU: 8827200) -- An ideal green product, this promotional pad is constructed with recycled materials and features two business card holders and an elastic pen loop along its spine.
Anvil Organic T-shirt (SKU: 8825254) -- This 100% organic cotton shirt comes in a variety of vibrant colors to effectively promote your company and logo. Available in 8 different colors.
Recycled Circuit Board Keychain (SKU: 8827250) -- Manufactured from green recycled circuit boards, these key chains are great for tech companies, marketing programs with a tech theme, or as awareness promotions in the recycling industry.
ePromos Releases 5th Annual Holiday Business Gift Trends and Top 10 Products Report
Company identifies major trends and top corporate gifts for 2007
New York, NY (PRWEB) September 24, 2007 -- With a record number of new corporate gift products available this year, ePromos Promotional Products, Inc., one of the nation's top providers of logo'd promotional products and corporate gifts, today released its 5th annual business gift trends report along with its list of the Top 10 Corporate Gift Products for the 2007 holiday season. The selected gifts represent various product categories and price points, and are appropriate for key clients or employees.
The company created the gift trends report from the data of a recent ePromos study of over 100 corporate gift buyers. Respondents identified this year's top corporate gift product categories, which include drink ware, desktop items, apparel, calendars, food and bags. Together, these categories are estimated to make up just over 50% of client and employee business gifts during the holiday season. While these categories are traditionally popular, consumer trends are influencing innovation in the corporate gift marketplace.
"Fresh product design and popular brand name products are driving much of the interest in these categories," says Jason Robbins, CEO of ePromos. "Clients are increasingly interested in a retail look and feel, from styles to brands to packaging." The ePromos survey found that 14% of buyers bought brand names always or whenever possible. An additional 76% prefer brand names for some types of products.
Buyers are also planning out and giving their gifts earlier in the year. Over 30% of buyers begin the gift selection process in September, and a surprising 14% even start in August. While most gifts are distributed from mid to late December, 13% plan to distribute gifts around Thanksgiving this year. Giving early is a technique used to make the gift more memorable and ensure religion-neutral gifting.
ePromos' Top 10 Corporate Gift Products for Client and Employee Gifting
Recycled Essential Portfolio Brief Bag (SKU: 8825971, http://www.epromos.com/product/8825971.html). Show your commitment to conservation with this eco-friendly twist on a popular business gift crafted from 51% recycled fabric.
The Ball of Whacks ® (SKU: 8826116, http://www.epromos.com/product/8826116.html). Sure to be the creative and fun gift of the year, the Ball of Whacks is made of 30 magnetic pieces that combine in a near infinite number of ways; a 96-page creativity guidebook is included. Once you pick it up, you can't put it down.
Mp3 Player Accessories Set (SKU: 8824764, http://www.epromos.com/product/8824764.html). Your customers or employees will groove with your name in view all year long with this great kit that comes with headphones, a cable splitter for sharing, a battery-powered USB charger and more.
Futura Pencil Cube & Clock (SKU: 8826267, http://www.epromos.com/product/8826267.html). Its stylish, contemporary design makes the Futura the executive desktop accessory of the year. This item is recommended as a client gift for business-to-business companies and as a service recognition gift for employees.
Fleece Scarf with Multicolor Imprint (SKU: 8826367, http://www.epromos.com/product/8826367.html) Imprint your logo and message up to 6 colors with a state-of-the-art image bonding technique. This machine-washable scarf, crafted from 100% polyester, is sure to keep your clients and employees warm during the winter months.
Alicia Klein® Photo Folio (SKU: 8826250, http://www.epromos.com/products/8826250.html)
The photo case is the perfect item for storing holiday memories. This makes it the perfect gift for client or employee holiday parties. Your brand benefits from the association with the Alicia Klein® brand.
Evolution Jr. Journal (SKU: 8824790, http://www.epromos.com/products/8824790.html) Natural color, visible fibers and logo debossing give this journal a sophisticated, organic look and feel. It comes outfitted with 100 pages of lined, formatted journal paper and a built-in elastic pen loop.
Wave Desk Mug (SKU: 8826205, http://www.epromos.com/products/8826205.html) A stylish update to a classic product. Unique design and stainless steel construction ensure its place on your clients' desks. It features a skid-proof bottom and a thumb slide sipper.
Kingston Pocket Planner by Day-Timer ® - 4.5" x 7" (SKU: 8826190, http://www.epromos.com/products/8826190.html) A debossed logo on the soft, durable UltraHyde cover of this pocket planner makes it a tastefully branded gift. A 12-month supply of loose leaf planning pages, tabbed dividers, and a phone and address directory among make it useful all year.
Corporate Colors Candy (Multiple SKUs, http://www.epromos.com/category/2436.html) Always a sweet gift, candy is now available in custom corporate colors. Choose your container and type of candy and choose up to three colors of candy to match your brand.
The top 10 corporate gift products for the 2007 holiday season, and many others, are available at are available at www.epromos.com or by calling 1-800-LOGO-216.
ePromos Launches Web 2.0 Blog: The Promo Know-How
Zone
Real-life stories show how companies use promotional products to boost revenue and reach goals
August 27, 2007 - (New York, NY) - Can promotional products really help companies open new revenue streams, drive campaign awareness, boost Web traffic and cut new hire turnover? They can – according to The Promo Know-How Zone, launched today at http://ideas.epromos.com by ePromos, a leader in branded promotional products. The first-of-its-kind blog, designed to be a resource for customers, the press and the business community, presents and seeks stories of companies successfully using promotional products to boost business and reach goals.
"Lots of people ask us, ‘Can promotional products really help us do that?’" says Mark Yokoyama, Director of Marketing and Merchandising. "Since we’ve helped thousands of customers reach thousands of unique goals, we knew we could provide an answer by creating a resource that shares how successful promotions are put together. And that’s what The Promo Know-How Zone is all about. It’s a place where our audience—and, really, anyone interested in the promotional products industry—can turn for in-depth information on how to use promotional products in many industries and ways."
The company compiled over 100 detailed case studies for its initial blog launch. At the site, visitors can subscribe for automated e-mail or feed updates, as well as sort and search studies by industry: from accounting and construction to healthcare and real estate, by product type: from apparel and home and garden to desktop items and travel accessories, as well as by campaign type: from corporate gifts and new product launches to direct mail and trade show promotions.
Each story, usually fewer than 600 words, shares how a particular promotion was developed, including the company’s unique goals and challenges and how and why a solution ultimately worked. Stories also include color photographs of the winning promotional items.
Yokoyama says that the firm chose the blog format because of its widespread popularity. "Plus, we also wanted to encourage and allow readers to comment, leave feedback and submit their own examples of successful promo campaigns," he explains. "It’s a way for business people to share knowledge and for all of us to help each other."
Jason Robbins, CEO of ePromos, shares Yokoyama’s enthusiasm. "The new blog distinguishes ePromos from traditional promotional products distributors," he says. "It’s a place where the global community can see first-hand the difference between the order-taking and the goal-oriented distributor. Also, as a top-100 distributor out of 22,000, we’re able to harness the true power of our size to launch and sustain a Web 2.0-type community where marketers can share experiences with other marketers."
The Promo Know-How Zone at http://ideas.epromos.com joins ePromos’ other online educational resources, which are freely available to those interested in corporate gifts, promotional items and employee incentives. For more information about ePromos or its products and services, visit www.epromos.com or call 1-800-LOGO-216.
ePromos Unveils Eco Friendly Line of Products
Increasing demand and lower prices makes green promotional products
a viable alternative for environmentally responsible firms
July 20, 2007 – (New York, NY) – ePromos, a leader in the promotional products industry, today unveiled its "green" products collection to support the swelling number of U.S. businesses–now reported at 70,000+–committed to environmental conservation by the use of green products.
"The growing public awareness about global warming and other major environmental issues has driven more and more businesses to demand green promo products," says Mark Yokoyama, Director of Marketing at ePromos. "Companies are recognizing that doing something good for the environment benefits not only the planet but, also, the image of the business as an environmentally responsible enterprise."
According to Dena Rothstein, ePromos’ Merchandising Manager, manufacturers of promotional products have responded to the increase in demand. “Manufacturers have increased the number of environmentally friendly products they offer,” says Rothstein. “And more green products on the market means that they’re more economical, so marketing managers, human resources pros and others who use promotional products as part of their strategy now have viable alternatives that are good for the environment,” she explains.
ePromos’ new green product line includes more than 100 eco-friendly promotional products that fall into one of four categories: biodegradable, hand-powered, organic and recyclable.
Biodegradable products, manufactured with decomposable materials, ease the burden on landfills. ePromos’ pick: the Corn Plastic Coffee Mug (SKU: 8821530), made from biodegradable corn plastic, which breaks down naturally when composted.
Hand-powered products, useful in emergency situations, reduce the need for disposable batteries—a major source of toxic waste. ePromos’ pick: the Dynamo Flashlight / Radio / Multiple Brand Cell Phone Charger (SKU: 8817594).This crank-powered FM radio/flashlight will charge any brand of cell phone during power outages.
Organic products, made with chemical-free and pesticide-free organic cotton, are increasingly sure people-pleasers; theOrganic Exchange estimates 35% annual growth in organic cotton sales worldwide. ePromos’ pick: the Organic Economy Tote (SKU: 8825983), crafted of 100% organic cotton. Also recommended are organic t-shirts by Anvil® and American Apparel®.
Recyclable products, manufactured with recycled materials, conserve diminishing natural resources. ePromos’ pick: the Recycled Paper Pencil (SKU: 8824646) feels like wood but is made from 50% recycled paper; its tip, when sharpened, looks like confetti.
The green promotional items mentioned here, and many others, are available at www.epromos.com or by calling 1-800-LOGO-216.
ePromos Helps Businesses Market to Students During Back-To-School Season
Company unveils top-5 strategies local and national businesses can use to
attract youth attention during the upcoming school season
July 10, 2007 (New York, New York) – Teens spend an average of $91 to $104 a week – or more than $160 billion a year, according to recent studies by Teen Research Unlimited. And despite rising college costs, student enrollment continues to rise: 2005 saw a record 17.3 million students attending college; enrollment is predicted to increase 12% over that by 2014—so says the same study.
To help local and national businesses in their efforts to target and attract this young demographic with promotional products, ePromos Promotional Products today released its list of top-5 strategies designed to help businesses large and small gain and keep youth attention during the upcoming back-to-school season.
“Students wield a huge amount of purchasing power and influence over purchasing decisions,” says Mark Yokoyama, ePromos’ Director of Marketing and Merchandising. “It’s important for local businesses to address this group at the beginning of the school year, which in turn can dramatically boost sales all year long.”
The top five strategies are:
- Know Your Target Audience. It’s essential to discover which promotional products will be most useful to teens. For instance, since 9,000 teens get their driver’s licenses every day, car-related items fare well. ePromos’ Pick: Deco Key Light (8822635), a handy keychain device that gives a student a ready light source for ruffling through a crowded backpack, purse or locker.
- Go High-Tech. Did you know that 63% of teens purchase electronics without the help of mom and dad? The teen demographic is particularly impressed by quality high-tech products . ePromos’ Pick: USB 2.0 Memory Stick with 128 MB of Storage (8817822), perfect for transporting homework to and from school while reminding students of your company in the process; not to mention – all their friends will want one, too!
- Be Visible. High visibility equates to high word-of-mouth buzz among the student demographic. Local businesses find that both buzz and traffic increase when they provide promotionally branded products students can flaunt to their peers. ePromos’ Pick : Drawstring Backpack (8822559), convenientfor toting books, gym clothes and everything else a student carries with them while effectively spreading your message among the student body.
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Be Functional. Give a student something they’ll use regularly to maximize your exposure; athletic-type promotional products fit the bill here since 65% of students participate in athletics. ePromos’ Pick: 32 Ounce Sports Bottle ( 8820184), union-made in the USA, this product is useful both on and off the field. The silkscreen printing process ensures your message or logo stands out loud and clear.
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Put a New Spin on the Classics. Students are early adopters so unique, new products beyond the traditional pen, pencil and notebook have the most appeal. ePromos’ Pick: Calcu-Note On-the-Go Notebook (8824095) combines a solar-powered calculator and notebook into one to help your company impress students while achieving promotional goals.
The promotional items on ePromos Top 5 Back to School Strategies list, and many others, are available at www.epromos.com or by calling 1-800-LOGO-216.
The 2007 Summer Season Top 5 List of Business Gifts for Summertime Gifting
New York, NY, June 19, 2007 – Even rising gas prices can’t keep summer travelers at home this year. With leisure travel expected to increase 1.4% according to a study by the Travel Industry Association (TIA), it’s more important than ever for companies to maintain a strong presence with busy customers & dedicated employees. To help companies do just that, Mark Yokoyama, Director of Marketing and Merchandising at ePromos Promotional Products, and his merchandising team have developed for the 2007 summer season their Top 5 list of travel-friendly and functional promotional business gifts for customers and employees.
“Although summer may not be a traditional gifting time,” says Mark Yokoyama, Director of Marketing and Merchandising at ePromos Promotional Products, “effective branding opportunities do exist throughout the season. People like to be out and about during the summer, so it’s important to target your summertime promos to the outdoor environment. Our Top 5 list contains outdoor promotional items that will help set your company apart from competitors during a less aggressive gifting time,” he explains.
Top 5 Business Gifts for Summertime Gifting
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Because visiting the beach is one of the most common summertime activities. the Folding Beach Mat with Storage Tote (SKU: 8825574) is always a winner. This comfy straw beach mat comes with its own 5 oz. cotton canvas tote for easy storage and traveling
- Because 14% of people plan to take golf trips this summer, the Solid Color Performance Polo (SKU: 8825277) hits the number two spot on this year’s list. The high performance polo shirt’s unique micro fiber provides moisture wicking for cool, dry comfort, while its BodyFreshe ™ treatment inhibits the growth of odor-causing bacteria.
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Ready for the company’s summertime picnic? Even if your firm isn’t hosting its own, you can bet your customers and employees will be picnicking over the long, hot summer. That’s why we recommend the Solid Picnic Blanket (SKU: 8825503), a perfect promotional piece made of an ultra-soft, anti-pill, 100% polyester leece interior and a durable, water-repellent 200d Nylon Oxford shell. With attached carry handles, Velcro pockets, tubular binding and an easy-fold design, it’s the perfect promotional gift for fun on the run.
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Since 81% of U.S. households own a grill, and since grills and summertime to together like baseballs and gloves, the Walnut Grove 4-Piece BBQ Apron Set (SKU: 8824681) claims the number four spot on this year’s must-give summertime business gift list. This promotional BBQ set includes wood-handled stainless steel tongs, grilling fork and spatula packed in a durable canvas carrying case that doubles as an apron.
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Because tailgating is a 100-year-old American pastime, you can’t go wrong with the Rolling Insulated 30-Can Cooler (SKU: 8825533). Not only is it big—it holds five six-packs!—it’s also collapsible and comes with Velcro straps and a detachable and adjustable, padded shoulder strap for easy folding, carrying and storage. While it’s full, a telescoping handle and durable wheels make travel a breeze while a heat-sealed liner keeps the cold inside where it belongs. And if that’s not enough, a zippered front pocket and side mesh nooks keep bottle openers and coolies organized.
The promotional gifts on ePromos Top 5 Summertime Business Gifts list, and many others, are available at www.epromos.com and by calling 1-800-LOGO-216.
ePromos Adds Transparent Promotional Bags to Make Air Travel Security Easier
New York, NY, August 21, 2006 – ePromos, a leading provider of promotional products to organizations of all types and sizes, today announced the creation of its all new line of transparent backpacks and totes. As recent events have affected air travel, the company saw an opportunity for organizations to offer their traveling employees and customers a better way to get through security lines at the airport.
"Our merchandising team is always looking for the best opportunities for companies to promote themselves. We found that transparent bags not only make security checks easier and quicker, but they give organizations a chance to show off their name and logo in a high traffic area while showing their recipients how much they care." said Jason Robbins, President and founder of ePromos.
ePromos offers over 8,000 products on their award winning web site, and fills more than 12,000 orders annually. Visit their website at www.epromos.com. The full line of clear and transparent bags is available by clicking http://www.epromos.com/browse/Ne1-N11420-12451.html or by calling 1-800-LOGO-216. Bags can be custom imprinted in as few as one to five business days.
ePromos Announces The 2005 Happy Gifting Cheat Sheet
--Unveils Top Ten Gifts Under $25 Dollars--
New York, NY, September 12, 2005 - ePromos, a leading provider of promotional products to organizations of all types and sizes, today released the top ten holiday business gifts for 2005. Choosing from over 7,000 available products and reviewing the nearly 12,000 annual orders the company fulfills, ePromos marketing specialists assembled a "top ten gift list" to help guide businesses in this year's gift hunting process.
"While gift giving is a unique way of thanking customers and partners, it is also a great opportunity to motivate, reward and recognize employees. Every year we try to help our clients select well chosen gifts that are impactful and meaningful," said Jason Robbins, Chairman and Founder of ePromos.com. "We have seen a rise in technology gadgets this year and we are offering these cutting edge items as well as a number of interesting, high quality, and distinctive selections that are economically priced."
According to ePromos, choosing the right gift is more important than the dollar amount spent and a typical budget can allocate up to 1-2% of the net profit made. Some general guidelines for gift giving:
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Personalized gifts are appreciated most.
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Holiday gifts are a unique opportunity to create a positive association on a personal level.
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Consider gifts that will be appreciated outside the office, such as wine sets or golf accessories.
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Selecting a brand-name gift is one way of insuring a high perceived value.
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If a budget is tight, make the thought count and find something unusual that relates to the gift receiver in a creative way.
ePromos' Top 10 Picks
- Texas Hold 'Em Poker Set [$21.82 each per 100] - contains 100 regulation-weight poker chips, 2 decks of casino-quality playing cards, and 5 red dice - all in an elegant wooden box.
- Tahoe Easy Traveler Set by High Sierra [$19.83 each per 100] - includes a book light, inflatable neck pillow with removable fleece cover and plush fleece eye mask nicely packaged in a nylon travel case.
- Plug-N-Go USB Memory Drive [$24.99 each per 150] - 64 MB mini hard drive that stores electronic files of any kind - music, spreadsheets, documents or pictures - for transport to clients, copy shop, and home.
- Balancing Act [$16.99 each per 100] - a fun desk item that keeps the recipient's hands busy and their mind on balancing different sized icons on a desk-sized scale.
- Wine Companion Gift Set [$21.15 each per 100] - this rabbit-style bottle opener includes foil cutter and wine vintage ratings chart in a black metal gift box.
- Pebble Beach Business Card Holder [$10.89 each per 100] - is a business card rack, pen holder, and miniature waterfall that brings the calming sounds of running water whenever the pen is removed.
- Fleece Ear Warmers [$20.85 each per 100] - are made of top-quality Polarfleece with enough protection to keep you comfortable on even the coldest days. Patented design is lightweight and collapses for compact storage.
- Sweatshirt Blanket [$22.92 each per 100] - perfect for tailgating parties and soccer games. Made of soft, thick, 11 oz sweatshirt material.
- 62" Gellas Auto-Open Vented Square Golf Umbrella w/ Gel-Filled Handle by ShedRain [$24.59 each per 100] - features a 62" vented nylon canopy to resist high winds. Special patented gel grip and auto-open feature add extra comfort and convenience.
- Metropolitan Photo Album & Picture Frame [$16.49 each per 100] - helps you show off treasured moments with friends and family. This stylish, leather desktop album stands up and doubles as a picture frame.
All of the gifts listed above are available on www.epromos.com or by calling
1-800-LOGO-216.
Editor's Note: Gift images available upon request or can be retrieved by clicking on the hyperlink: ePromos' Top 10 Holiday Gift Picks
About ePromos
ePromos delivers impactful promotional products that help Fortune 500 companies, small businesses, not-for profits, associations, and academic institutions increase brand recognition. The company ranks in the top 1% of promotional products distributors in the U.S. and is a four- time winner of the Promotional Products Association International's Best Web Site award, the industry's highest honor. Based in New York with offices in Scottsdale, Los Angeles, and Ft. Lauderdale, ePromos has a highly diversified global client base of over 10,000 customers.
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