QRS Corporation, an e-commerce solutions
provider for the retail industry.
Objective: A
giveaway for the company's salespeople attending their 2000
sales training conference that would both excite the troops
and creatively tie-in to the theme, Sales Improvement (based
on the TV show, Home Improvement).
Solution: Eight
products assembled by ePromos into a red tool box which was
obtained exclusively for QRS.
The tool boxes were placed in the hotel rooms
of each attendee prior to arrival. They were a big hit, not
only because of the unique presentation but also because they
were consistent with the conference theme. The sales people
commented on how creative the gift was and the company reaped
the benefits of improved morale.
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