WFAL, student-run radio station of Bowling
Green State University.
Objective: Build
email list for special promotions and increase number of on-campus
listeners.
Solution: Round Promo Spring
WFAL staff set up a sound system in the middle
of the BGS campus and broadcast music to draw a crowd. In exchange
for a signing up for the WFAL email list, the students were given
a free SpringThing. The brightly colored springs were points of
discussion all over campus and even those out of the range of
the music went out of their way for the free gift.
The promotion was a huge success and the radio
station met its goals faster than originally planned.
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