NEW YORK, NY, July 10, 2007 — Teens spend an average of $91 to $104 a week – or more than $160 billion a year, according to recent studies by Teen Research Unlimited. And despite rising college costs, student enrollment continues to rise: 2005 saw a record 17.3 million students attending college; enrollment is predicted to increase 12% over that by 2014 – so says the same study.
To help local and national businesses in their efforts to target and attract this young demographic with promotional products, ePromos Promotional Products today released its list of top-5 strategies designed to help businesses large and small gain and keep youth attention during the upcoming back-to-school season.
“Students wield a huge amount of purchasing power and influence over purchasing decisions,” says Mark Yokoyama, ePromos’ Director of Marketing and Merchandising. “It’s important for local businesses to address this group at the beginning of the school year, which in turn can dramatically boost sales all year long.”
The top five strategies are:
The promotional items on ePromos Top 5 Back to School Strategies list, and many others, are available at www.epromos.com or by calling 1-800-LOGO-216.
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