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10 Good Reasons Custom T-Shirts Belong In Your Marketing

Have you ever used custom t-shirts in your marketing? If you want to show off your business, team, organization or idea, t-shirts are the way to do it. Promo t-shirts resonate with people. That’s why they collect them wherever they go: pubs, concerts, vacation spots. If they care about it, they’re happy to proclaim it on a custom t-shirt.

You don’t have to invest big bucks in TV or magazine ads – you just have to reach your audience in a way that appeals to them. Promo t-shirts are always a great fit. Here are 10 good reasons why.

1. Everybody loves them.
In the U.S., 62% of people own more than 10 t-shirts, according to a survey by Jerzees. T-shirts appeal to the masses. People simply love receiving them and wearing them. And what’s really great for marketers: People keep them – often for years.

2. Custom t-shirts are affordable.
Priced as low as $2.49 a piece, promo t-shirts are viable marketing tools for nearly any business. Consider ordering a larger quantity to lock in the lowest price.

3. They turn people into walking billboards.
When you see a message or logo printed on a t-shirt, you can’t help but read it. Hand out dozens, hundreds, or thousands of custom t-shirts, and you have an entire army of people walking around promoting your brand. For free.

4. They pair well with other promo items.
Yes, promo t-shirts flying out of a t-shirt cannon are cool on their own, but t-shirts are great for partnering up with other logo products. Roll them up and stuff them inside a travel mug or backpack. Grab some ribbon and tie them with a baseball cap or beach towel. Customers get double the freebies, and you get double the exposure.

5. Promotional t-shirts spark conversations.
Branded apparel just begs for someone to start talking about your company. Either they’re curious and want to know more, or they’re like-minded individuals. Ever had a fellow sports fan come up to you to talk about the team you’re wearing on your shirt? Promo t-shirts have a way of inviting conversation.

6. There’s a size and style for everyone.
Gone are the days of the one-size-fits-all t-shirts. You can get custom t-shirts that are designed specifically for your target audience. The whole family (dogs, too) can sport great-looking promotional tees from your company.

7. Promotional t-shirts are always in style.
The first custom t-shirts were printed in 1939 to promote the classic movie, “The Wizard of Oz.” Decades later, people still wear promo tees. They’re simply timeless.

8. People form attachments to their promotional t-shirts.
Whether it’s a t-shirt they got for running in a marathon or a Yankees tee they’ve had since college, people get attached to their t-shirts. In fact, four out of five people say they’re attached to at least one old t-shirt, according to a survey from BlueCotton. Promo t-shirts, it turns out, are indeed keepers.

9. Promotional t-shirts make a statement.
Don’t think your promo t-shirts have to follow some kind of formula. Pick styles that reflect your brand. You’ll definitely get noticed when you hand out t-shirts in cool patterns such as ombre, camo or tie-dye.

10. Custom t-shirts presented a united front.
Whether employees are joining up for a softball league or a community service event, custom t-shirts create uniformity. They turn a group of people into a team representing your brand.

The point is simple: custom t-shirts are a big marketing opportunity, no matter what you’re promoting. They’re an effective and long-lasting way to get your brand seen – not only by those wearing the promo t-shirts, but by everyone around them. It only makes sense for your customers and employees to start dressing in your brand. Starting now.

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