Branding

How Branded Packaging Can Improve Brand Identity

Whether you are the owner of a brick-and-mortar store, or renting a booth at a major conference in your industry, you’ve likely given some thought to how you’re going to packaging your products. There are many reasons [Read More]

The Importance of Branding Your Company – and Using the Benefits to Benefit Others

When it comes to making a name for your business, longevity can certainly play a role in strengthening brand recognition. Just ask Loretta Knauth, Director of Corporate Alliance and Public Relations at United Service Organizations (USOHRCV). The [Read More]

How Businesses Use Color to Their Advantage

  Color Psychology argues that the spectrum of colors can elicit a spectrum of emotional responses. Some common theories that illustrate this is the belief that red cars appear to be moving faster, or that yellow walls [Read More]

Rebranding: When to Do it & Why

Rebranding is a popular marketing strategy – one that has been successfully implemented by small and big brands alike. On the topic of branding and traditional marketing theory, author Anil Kumar Singh et. al. says, “A further [Read More]

WACOSA – Top Tips on Branding for Your Nonprofit Organization

WACOSA is a 501(c)(3) nonprofit that seeks to provide individuals with disabilities the opportunity to work and live in their community. Established in 1963, they employ about 130 staff and serve 600 adults with disabilities in central [Read More]

Promoting Climate Change Education through Business

In many instances, a good branding strategy will include a plan to spread your message, make your company well-known, and having the artwork, including a great logo, with which to present your company. Yet, branding can evolve [Read More]

How Beacon Technology Can Enhance Brand Effectiveness

Beacon technology is becoming an increasingly popular marketing tool for large and small companies alike. A beacon transmits data via Bluetooth Low Energy (BLE), typically used by marketers to send data back to the source ‒ in [Read More]

How Branded Packaging Can Improve Brand Identity

Whether you are the owner of a brick-and-mortar store, or renting a booth at a major conference in your industry, you’ve likely given some thought to how you’re going to packaging your products. There are many reasons [Read More]

50 Great Reasons To Give A Gift

Want to save some time this holiday season? Ditch the holiday gift-giving list. That’s right, throw it straight into the trash. While your mom and your spouse may be annoyed, chances are, those on your corporate gift [Read More]

34 Ways to Write a Slogan

1. Ask a question Does she or doesn’t she? -Clairol 2. Show your unique commitment We try harder -Avis 3. Explain product superiority Takes a licking and keeps on ticking -Timex 4. Evoke a benefit in a [Read More]