
Branded goods are relative newcomers to the world of commerce. Packaged brands as we recognize them today only emerged out of industrial mass production. In the short time since then brands have become among the most valuable [...]
When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money’s worth: 1. Be distinctive.You’ll land your company in expensive legal hot water if you attempt to steal or [...]
The Importance of the Brand Name The importance of branding a product or service can hardly be overestimated. It is well known that people are much more loyal towards and even inclined to pay a premium price [...]
A few people have asked me to post some of my infamous Laws of Branding. So here they are. Frankel’s Prime Directive: Branding is not about getting your targets to choose you over your competition. Branding is [...]