Branding

Promoting Climate Change Education through Business

In many instances, a good branding strategy will include a plan to spread your message, make your company well-known, and having the artwork, including a great logo, with which to present your company. Yet, branding can evolve [Read More]

Promoting Climate Change Education through Business

In many instances, a good branding strategy will include a plan to spread your message, make your company well-known, and having the artwork, including a great logo, with which to present your company. Yet, branding can evolve [Read More]

How Beacon Technology Can Enhance Brand Effectiveness

Beacon technology is becoming an increasingly popular marketing tool for large and small companies alike. A beacon transmits data via Bluetooth Low Energy (BLE), typically used by marketers to send data back to the source ‒ in [Read More]

How Branded Packaging Can Improve Brand Identity

Whether you are the owner of a brick-and-mortar store, or renting a booth at a major conference in your industry, you’ve likely given some thought to how you’re going to packaging your products. There are many reasons [Read More]

50 Great Reasons To Give A Gift

Want to save some time this holiday season? Ditch the holiday gift-giving list. That’s right, throw it straight into the trash. While your mom and your spouse may be annoyed, chances are, those on your corporate gift [Read More]

34 Ways to Write a Slogan

1. Ask a question Does she or doesn’t she? -Clairol 2. Show your unique commitment We try harder -Avis 3. Explain product superiority Takes a licking and keeps on ticking -Timex 4. Evoke a benefit in a [Read More]