Colleges, universities, and private schools need good marketing and student recruiting to succeed. Smaller schools require a certain amount of tuition dollars to operate, and larger schools want to attract the best students to rise in national rankings and obtain research grants. To do this, recruiters lobby prospective students to attend their institution and use direct mail to send the students promotional items and literature. One product almost all schools use are custom folders. They are used because they are simple, effective, and useful for the students, but because these promotional products are so prevalent and high school junior and seniors are barraged with dozens of promotional folders, your customized folders must stand out from the crowd.
The first step in making the best custom printed folders is to choose the right material. Folders can be made of a variety of paper stock and plastic. The sturdier the material, the longer the folder will last. A high quality glossy paper stock or plastic folder can be kept for years. Lower quality folders are much cheaper, allowing you to make more for a lower price. Consider your budget and the number of people you want to reach when selecting the promotional pocket folder material. Some folders also come with additional features, like a three ring binder, a built in notebook, or a business card holder. A folder with these things will make it more useful, and more likely to be kept and used regularly by the recipient.
The next step is choosing what kind of custom printing you want to have done on the folder. Some suppliers only allow one or two colors per folder. Others allow you to print any image you want. There are also size restrictions that vary between products. Some allow you to custom print the entire folder, while others only allow for a limited area for printing. Every school prints their brand and logo. Many schools just use the folders as a means of passing on promotional literature to students, but they can be so much more. Your custom printed pocket folders can be an advertisement on their own. A folder printed with images of your college campus, it’s facilities, and campus life will show off how beautiful and fun your school is. High school students will take these folders to their classes, showing off you school. While in class, they will look down at their desks and think about how much your school has to offer.
More information than your logo and school name should be printed on a folder. There is plenty of space for more, like a map of the campus, the school’s website, and application instructions. Make the folder of high quality, an interesting design, and printed with useful information and your custom printed folders will attract more recruits. When students are applying to schools, and choosing between the ones that accepted them, they evaluate the college’s academics, program offerings, and campus life. You can convey all this information with a promotional folder from ePromos!
Please log in
Or sign up for an account now