Promotional Products  » Education Center  »  Branding

Grow Brand Awareness With Promotional Items

The Importance Of The Brand Name

The importance of branding a product or service can hardly be overestimated. It is well known that people are much more loyal towards and even inclined to pay a premium price for a product or service with a well known brand name. Many businesses fall short, however, in the promotion of their brand, as the art of branding is a fine double edged sword. Good branding can increase visibility, loyalty, and a market bearing price. Bad branding can change the perception of the customer so much that a product or service may actually lose sales with increased visibility.

A Tried And True Method For Promoting A Brand Name
One mostly fail safe way to promote a brand name is through promotional items. Free items that everyone can use is the best excuse to stay in touch with a customer base. Top of mind recall is one of the most important aspects in a campaign for brand awareness to be fully effective, and communication with a customer base through the use of promotional items is a low risk way to achieve top of mind recall. Promo items are usually given away for the following reasons:

1. To promote goodwill of the company
2. To reinforce the marketing of existing products or services
3. To stimulate the overall performance of employees
4. To show appreciation for the support of a product
5. To introduce a new service or product

In special situations, promo items are also given away to reintroduce or re brand a product or service, as in the case of the fast food tainted meat scare of the 1990s.

What Items Can Be Promo Items?
Promo items are usually small and inexpensive items that people can use everyday, like calendars, pens, or even computer keyboards. However, many promo items face the stigma of being overly used, and so more original ideas are definitely appreciated by a customer base.

How Does A Promotional Item Work?
Usually a promotional item will contain the vital information of the company so as the customer is using the item, he or she will be unconsciously reinforcing the company into his or her daily routine. Once the customer becomes completely comfortable with the idea of the business in his or her everyday life, hard sell advertisements become more effective and there is much less resistance when a sales pitch is actually made for the product or service in question.

A promotional item can also be used as a celebration – for instance, to commemorate a sales record of a particularly popular product. This shows the customer base that the company is appreciative of their business and willing to give back some of the profits to show their appreciation, an act that spurs goodwill more than even large public charitable donations, say some marketing analysts. Customers will then be much more likely to accept future products or services from the same company, as the promotional item just provides one more instance of that company’s infiltration into the daily life of the customer.

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ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!