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Red Ribbon Week

Red Ribbon Week is dedicated to the fight against drugs and other harmful substances. It was started in memory of Enrique “Kiki” Camarena, who served in the Drug Enforcement Administration as an undercover agent in Mexico. He was investigating a major drug cartel, possibly involving influential figures in Mexican government and society, when he was kidnapped and tortured to death. Family and friends started wearing red, satin ribbons in Enrique’s honor and to recognize his fight against illegal drugs. Parents who were forming coalitions against drugs and alcohol adopted the symbol of Camarena’s memory, the red ribbon, and it became the symbol of the fight against the destructiveness of drugs and alcohol. This grassroots campaign has flourished into a nationwide movement, and we now have the Nationwide Red Ribbon Campaign, commemorated yearly by Red Ribbon Week.

ePromos is aware that the fight against drugs and alcohol is an important one, especially for our children and future generations.   During the last week in October, schools, clubs, sports teams, and after school programs pledge to live a safe and drug-free life.  Every year, the Nationwide Red Ribbon Campaign holds a contest that allows children to create their own poster for Red Ribbon Week.  Not only does the winner’s design become the national campaign but, they win a small grant for their school.

Get your school involved in this fun contest!  To prepare for Red Ribbon Week, hang up promotional posters around the school to remind students to enter in their designs.  When Red Ribbon Week finally comes in October, make sure to give students a fun take-home reminder about being drug free.  Items like custom red shoe laces will get the entire student body involved in taking a right step towards a healthy, drug free lifestyle. Do what you can to raise awareness, whether it’s at work, at school, in class, at home, or through other organizations that you’re a part of.

Customized apparel like screen printed youth t-shirts  are a cost effective and an  efficient way to spread the word about Red Ribbon Week’s significance in the community. Spread the word to those around you today, so that we will have a better tomorrow. Enrique Camarena believed that it only took one person to make a difference.  Start planning your Red Ribbon Week promotions today!

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