Red Ribbon Week

When: Last Week in October

ePromos is aware that the fight against drugs and alcohol is an important one, especially for our children and future generations. Red Ribbon Week, held during the last week of October, is a time to express gratitude for all of the lives that remain drug-free, a time to pledge to live a safe and drug-free life, and a time to remember those who we have lost in the fight against drugs. Red Ribbon Week is dedicated to the fight against drugs and other harmful substances. It was started in memory of Enrique “Kiki” Camarena, who served in the Drug Enforcement Administration as an undercover agent in Mexico. He was investigating a major drug cartel, possibly involving influential figures in Mexican government and society, when he was kidnapped and tortured to death. Family and friends started wearing red satin ribbons in Enrique’s honor and to recognize his fight against illegal drugs. Parents who were forming coalitions against drugs and alcohol adopted the symbol of Camarena’s memory, the red ribbon, and it became the symbol of the fight against the destructiveness of drugs and alcohol. This grassroots campaign has flourished into a nationwide movement, and we now have the Nationwide Red Ribbon Campaign, commemorated yearly by Red Ribbon Week.

Do what you can to raise awareness, whether it’s at work, at school, in class, at home, or through other organizations that you’re a part of. Red ribbons and other materials are available through the DEA’s Demand Reduction Field Divisions.

Use youth apparel like screen printed youth t-shirts, logo youth t-shirts, promotional infant onesies, promotional toddler tees, which are a cost effective and efficient way to spread the word about it’s significance. Spread the word to those around you today, so that we will have a better tomorrow. Enrique Camarena believed that one person could make a difference, and you can. Get started today!

For some other great promotional opportunities, check out our promotional calendar.

Promote Red Ribbon Week with ePromos Promotional Products