Challenge: To identify winning promotional products ideal for drawing crowds and imprinting a brand.
Trade shows, conferences and other industry events are all about driving traffic—you can have the best product in the world, the best materials in the world, but it matters not until traffic comes to your table or booth. That’s what the ShareASale.com Inc. team had in mind when they devised a carnival booth theme for the bi-annual Affiliate Summit in Las Vegas, a three-day educational and promotional event covering the latest trends and information related to the affiliate marketing industry. ShareASale.com offers third-party affiliate program management and tracking to merchants and affiliates, bringing and keeping the two parties together into mutually beneficial business relationships. The ShareASale.com network, a proud winner of numerous industry awards, boasts more than 2,000 member merchants.
But what products should a trade-show veteran giveaway to get more traffic to their booths – something cool, something new? We know just the place to find the answer…ePromos!
Solution: Useful, branded promotional products as gifts and “carnival” prizes.
The ShareASale.com team connected with ePromos’ Account Executive Michael Bloomenthal in preparation for the three-day “carnival” event, which would include lively games like ski ball and a photo booth competition, with participants and game “winners” receiving branded promotional gifts and “prizes.” The team’s question to Michael: “Tell us, what’s new? What’s cool? What will work best to help people get to know and remember our company?” Michael, tapping our deep knowledge of the latest and greatest and most effective in promotional products, put together his ideas, from which the ShareASale.com team selected their favorites:
The team also selected a keychain not available on the ePromos’ site, as well as a non-site lanyard that they could, as a premium event sponsor, brand and give to all attendees.
Result: High booth traffic puts 1,000 brand-bearing promotional products into new hands.
The ShareASale.com team, having also provided the lanyards at events past, tells us they always draw great booth traffic. This event was no different—the lanyards pushed traffic to the booth, the carnival theme and it’s prizes pulled it; and the team left empty-handed after bringing 1,000 promotional products to give away. The team also tells us that recipients most enjoyed the mousepads and pens, items useful everyday in the office and at home. All in all, the event was, both for ShareASale.com and ePromos, a promotional winner!
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