|Challenge: Find a Giveaway Item for All That Come to Test-Drive a New a Arrival at a Pre-Owned Auto Dealership.
A pre-owned auto dealership needed a promotional giveaway to anyone who came in to test-drive one of their new vehicles. The dealership needed to increase sales and thought that a promotional “gift-with-test-drive” would increase the amount of prospective buyers and ultimately, increase sales as a whole.
Solution: Give Away a Glove Box Utility Set and Advertise Your New Promotion in a Newspaper Ad.
The dealership ordered promotional glove box utility sets, imprinted with their contact information, and offered them as a promotional gift to test-drivers. They bought out an ad in the paper which said, “Free Glove Box Kit when test driving one of our latest arrivals!”. They hoped that this will get the new cars off of their lot quicker.
Result: They had a 4% increase in sales the weekend of the promotion.
The promotion and the product were very successful. People cam pouring in to test drive a car and recieve their new, free gift. The increase in test drivers led to more sales as well, as there was a 4% increase in sales during the 1st weekend of the promotion.
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