Challenge: Pick out a fun, noteworthy handout for an upcoming corporate conference
Chevron, the global energy giant, was in the middle of preparing for an upcoming conference it was going to hold when it suddenly came upon a minor problem—it needed to come up with a giveaway for its attendees, but event organizers weren’t sure what to pick. Considering the potentially dry material on tap at the conference and the assembled workforce of Chevron Law Managers, the company wanted to find an item that would be fun, clever, tasteful, eye-catching, and serve as reminder of the conference years after it was over. The client wanted attendees to take away not just important company matters discussed at the conference, but a sense of camaraderie, good will, fun and pride as well.
Businesses need to ensure that they always take advantage of opportunities where they can utilize promotional products to their benefit. Although in this situation, the item was to serve as a memento, Chevron would still have its logo imprinted on it, which does wonders for brand reinforcement and loyalty among employees and helps to reinforce positive impressions of the company.
Solution: A desk puzzle globe solves Chevron’s problem
With expertise from seasoned ePromos account executive, Corey Boyer, Chevron was able to select the perfect item to fit the conference’s theme. Since the motto of the event was “Compliance-A Brave New World,” Chevron went with a desktop globe puzzle. The magnetic puzzle would make a great souvenir for the law managers to take home with them after the event, live on their desks as a reminder or to play with in moments of downtime. Its simplicity of design and relevant reminder of Chevron’s position in a global economy would ensure that it would be prominently displayed in attendees’ workspaces, serving as a constant reminder of their experience at the conference.
Result: The globe adds to the conference’s success
Conference attendees appreciated the item and its clever tie-in with the event’s theme and the company’s identity. They applauded Chevron for its strategic item selection. The company itself was especially gratified that everything ran so smoothly, and relished the opportunity to reach out to the law managers—an exacting group–at the conference. With help from ePromos’ sales, operations, design and strategic planning departments, Chevron was able to effectively enhance and leverage this special event and broaden its scope.
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Chevron Puzzle Globe (PDF Version)
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