Challenge: To find a relevant, brand-building conference giveaway for a tech company that makes web-based guestbook systems.
Green Guestbook, Inc. is an eco-conscious company that creates digital guestbook systems for companies nationwide. Instead of filling out information with paper and pen, customers can use Green Guestbook systems to log-in via the web-based service that provides detailed tracking information and storage capabilities.
To raise awareness about their product, Green Guestbook routinely sets up vendor booths at conferences across the country. At these events they get a chance to talk with prospects and introduce the technology they’ve worked hard to develop. Competition for time is fierce at trade shows, and Green Guestbook knew that nothing would work better than a useful promotional giveaway to draw people to their exhibit. The only problem was picking a relevant promo that would represent their company. To find the perfect giveaway, Green Guestbook teamed up with ePromos Promotions Specialist Jason Wallace.
Solution: Imprinted microfiber glass cleaners are handed out at conferences as a handy reminder of Green Guestbooks unique business model.
Because Green Guestbook’s hardware uses a touch screen interface, the company decided to go with deluxe microfiber glass-cleaning cloths. The cloths were originally intended for eyeglasses, but work equally well on the glass screens of a Green Guestbook.Green Guestbook created ‘mapvelopes’ to distribute their screen cleaners. The mapvelopes are made entirely from re-used road atlases that they buy from used book stores and are created in-house. The mapvelopes have a sticker affixed which lists the URL and the company’s contact information. Green Guestbook is a Green company. They use no brochures or business cards. The ePromos screen cleaners, and accompanying mapvelopes are the only non-digital communication device the company uses.
Results: Great feedback from recipients; increased inquiries about the company’s products following conferences where the cloths were given out.
Green Guestbooks reported that the microfiber cleaning cloths were a big hit at the tradeshows they went to. Attendees stopped by to find out the meaning behind the novel giveaway, which gave staff members a chance to talk more about their products and services. Interested prospects left the conferences with a reminder of Green Guestbook and their innovative touch screen systems, and the company received numerous e-mails following the event that they attribute to the promotional gift.
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