Challenge: What’s the best to make a lasting impression on clients—during the busy holiday season?
The South Columbia Development Corporation has dedicated itself to improving the economic development and quality of life in its hometown of Columbia, South Carolina. It does this by attracting businesses and providing incentives to purchase property in the community and to further add to the enrichment of the city. In addition, the organization works to find ways to clean up and improve the various neighborhoods, streets and avenues in the city.
For the holiday season, the company wanted to find a way to thank the various people that had served as valued clients and business partners and civic advocates. Corporate holiday gifts are very common for businesses to invest in, since they are excellent relationship builders and serve as great promotional opportunities. SCDCorp knew this and wanted to find the best item to reward its clients and strengthen and broaden the scope of its partnerships.
Solution: A promotional “magic mat” keeps loyal clients from slipping out of SCDCorp’s grasp
The company contacted ePromos and worked with a seasoned promotions expert, Omer Cohen, in choosing an item that combined functionality with cost-effectiveness. After some strategizing and working with ePromos sales, design and strategic departments, they settled on The Magic Mat—a useful item that keeps somewhat flat items like cell phones, coins, and sunglasses from sliding off of car dashboards—and what consumer does not need that, particularly given the vast amount of time that Americans spend in their cars. It was affordable and the company could easily mail the products off to its various customers. With its logo imprinted right onto the product, the mat would serve as an excellent advertisement and promotional tool—just like SCDCorp, a partnership which, even in a small way, facilitates ease and growth in everyday life.
Result: SCDCorp clients love the convenient gifts
Once they packed up and sent off all of the Magic Mats, the company heaved a sigh of relief that it was able to find a great product at a reasonable price. The mats truly resonated with the recipients as well—everyone raved about how much they loved the thoughtful gifts and really appreciated the company’s gesture in providing them with it. SCDCorp was very pleased with the turnout of the whole event, and aims to work with ePromos on future orders—knowing that they are well taken care of in the hands of the promo know-how people.
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