A Stylish Calendar Sparks Sales for a Hotel and Convention Center

Challenge: A hotel and convention center needs promotional item to revive customer interest.
Sales, albeit high, had stagnated for this large hotel and convention center, and they sought to revive interest with a promotional item. They especially wanted to lure in a huge source of revenue: large conference booking. A giveaway to attract conference bookers had to fit within a tight marketing budget but still give an impression of status and professionalism. It also had to continually remind bookers of the hotel’s luxurious accommodations
Solution: Give corporate meeting planners a ten year pocket planner, stylishly imprinted with the hotel logo and other information.
To accommodate the hotel’s needs for a superior product on a budget, ePromos designed a luxurious calendar. It’s sleek leatherette exterior showcased the hotel’s imprinted logo in gold foil, while the inside contained a city map clearly showing the hotels location and empty notes. Furthermore, it featured ten span-a-year calendars and holiday lists, ensuring that the item would be used for years to come. When potential clients came to assess the accommodations, they were presented with the elegant gifts. Additionally, the planners were mailed to the top fifty industries in the city, along with a letter detailing the hotel’s services
Result: Planners adore their promotional gifts and business increases by almost a quarter!!
The hotel was thrilled with the results of their chic calendars. The inexpensive but hugely influential marketing technique was a smashing success. Potential leads gushed over their gifts, and there were overwhelming requests for more. The best result, however, was the boost in the bottom line: the marketing tactic increased convention and meeting bookings by an estimated 22%, aptly illustrating what a huge difference an expertly designed promotional product can make!
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