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A Tote Bag Filled With Spa Goodies Generates Business for Hotel Chain

Challenge: How to reward repeat customers and generate new business.
A hotel chain decided to reward its best customers by providing them with a promotional thank-you gift. The company also wanted to use the promotion to direct attention and generate business towards its spa services.
Solution: A tote bag featuring spa items were used as a gift for customers.
To acheive their objective of both promoting the spa and expressing their gratitude, hotel managers arranged for a piccolo mini tote by Gemline to be left in the rooms of frequent hotel guests before check-in. Each tote included select products from the hotel spa along with coupons for reduced rates on spa services.
Result: The bags are a hit, and the coupons generated new business at the spa.
Guests were thrilled to find the thoughtful gift, and many ventured into the spa for some relaxing treatments.
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