Challenge: Plan a holiday promotion that advertises the frame shop’s services.
A wildlife photographer, who also ran a frame shop, wanted to promote his business in a way that would incorporate his two passions. At the same time, the shop owner was looking to plan a holiday giveaway for his customers under the constraints of a tight budget, as is customary by the year’s end.
Solution: Design a custom memo appointment calendar for giveaway and resale.
Decidedly, the best product to unite the client’s love of photography and business category would be a wildlife-themed calendar. On high-quality gloss paper stock, the calendar featured the owner’s best wildlife photos with a personal photo and biography of his life on the back cover. He utilized it as a gift with purchase giveaway for customers, and in addition, he offered it for sale to neighbor businesses to cover costs.
Result: Unique calendar doubled exposure of photographer’s work and business!
The calendar was a “wild” success and provided several benefits to the frame shop. First, the eye-catching calendar served as the perfect medium to showcase the photographer’s business and craft. As giveaways, the calendar doubled the exposure of his work and provided effective advertising. For the bottom line, the calendars sold well with neighboring businesses, because in turn, they could have them imprinted with their own promotional message to distribute for a corporate holiday gift. In essence, the frame shop was able to subsidize the cost of the promotion, benefit local businesses and wish customers a joyful holiday season.
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