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Case Studies

Affordable Jersey Style T-shirts Turn Students into Walking Advertisements for College Success Foundation

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Challenge: Finding an affordable, attractive t-shirt to cap off a “college life” experience for rising high school seniors / scholarship candidates

The College Success Foundation provides scholarships and mentoring to low-income, high-potential students, administering scholarship programs funded by the Bill and Melinda Gates Foundation, Costco and hundreds of other organizations and individuals. Thanks to the Foundation’s work to date, 4,600+ scholarships have been granted and 900+ students who might not have gone to college proudly hold bachelor’s degrees.

Each year, rising high-school-senior candidates for the Foundation’s Achievers scholarships take part in the Achievers College Experience, or ACE. ACE is a four-day, three-night “intensive” offered by the Foundation to give students the information and resources they need to be successful high school seniors, as well as an opportunity to experience the richness of campus life—from lectures and dining halls to dorm rooms and recreational activities.

As part of the experience, the Foundation has provided, for the past several years, promotional t-shirts for students and teachers to wear on the last day of the program. This year, the Foundation team turned to ePromos Account Executive Lonni Ornstein, who has worked on the Foundation’s t-shirt campaign in years past. For earlier programs, the team has relied on basic, short-sleeved t-shirts; although a solid choice, this year they wanted something different.

Solution: Heavyweight cotton baseball t-shirt with three-quarter length sleeves

Lonni showed the team various shirts available to them through ePromos—100 percent cotton, heavyweight cotton, poly-cotton blends, jerseys, long sleeve, tank tops and more. Their choice? A preshrunk, 100 percent heavyweight cotton baseball / jersey-style t-shirt with three-quarter length raglan sleeves, a seamless neck rib, contrasting neck and sleeve color and double-needle stitching on the bottom hem for a neat, clean, finished look.

Result: Students and staff leave with a sense of camaraderie—and carrying the foundation’s message to future program participants

The smart-looking shirts were a hit with students, staff and members of the Foundation’s team. When students and staff gathered on closing day in their new ACE “uniform,” they felt a special bond and sense of achievement. Foundation staff liked that the shirts looked great—plus that they’d also turn students into walking advertisements for next year’s program.

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College Success Foundation T-shirts (PDF Version)

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