Challenge: How to best leverage a promotional product in keeping with a cosmic conference theme and luxurious banquet surroundings
The University of Chicago’s esteemed Department of Astronomy and Astrophysics hosted the 2007 Cosmic Cartography Conference, a four-day event and the first of its kind devoted to the making of cosmic maps and how they enhance our understanding of the Universe. A highlight of the Conference was the Cosmic Cartography Banquet, a fine dining event at the highly acclaimed Italian restaurant Spiaggia, billed as sublime in grandeur and classic in elegance.
To enhance the banquet even further—beyond Spiaggia’s formal décor and lavish dishes—and to take advantage of a strategic marketing opportunity, conference organizers decided to leverage a promotional product. But what kind of product? And where, within the Banquet, could it be used?
Solution: Think product AND placement—conference advertising poster replicated on magnets; served on mini-easels set among banquet table dinnerware
For answers to these and other questions, conference organizers turned to ePromos—the promo know-how people. Account Executive Linda Page worked with the conference team to develop a colorful, fun and lasting promotion for banquet attendees—a conference advertising poster replicated on a magnet. In keeping with the formal nature of the event, the magnets would be presented on mini-easels, which in turn would serve as placeholders on the banquet table.
Result: The guests love the placeholders
The conference team reported stellar results: attendees of the Department’s Cosmic Cartography Banquet raved about the creative, imaginative promotion; and both guests and the organizing team alike were impressed by the quality of the printing and product. The University of Chicago has worked with ePromos on numerous other occasions; this project’s success ensures that we will continue our relationship with the prestigious school for many star-dates to come.
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University of Chicago Magnets (PDF Version)
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