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Case Studies

Auto Glass Company Shatters Sales Records With Promotional Products

Challenge: Advertise an auto glass and dent repair company.
An auto glass and dent repair shop knew that volatile springtime weather often resulted in unpredictable hail storms and costly damage to automobiles. In an effort to build awareness of their business during these periods of bad weather, the company began searching for an effective advertising campaign. They wanted to target customers close to the shop in a way they wouldn’t be able to overlook.
Solution: Place removable stickers on car windows in parking lots near the business.
The glass repair company elected to place promotional window decals on cars near their shop. The stickers were easily removed and therefore posed no hassle or inconvenience to the vehicle owners. Each sticker was imprinted with the shop’s name and telephone number. Before and after hailstorms, the glass repair company blanketed area parking lots of department stores with the imprinted window decals.
Result: A spike in new sales.
Following the promotion, the auto glass and dent repair company experienced a tremendous spike in sales as a direct result of the campaign. The return on investment was so stellar the the company ordered new stickers and began looking for even better ways of utilizing promotional products. Customers in need of glass repair services were happy that the shop had been proactive in reaching out to them, especially during threatening weather.
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