Challenge: To raise money for Bys & Girls Clubs and increase business sales
An Auto Parts supplier wanted to raise money for the Boys & Girls Clubs as well as increase business sales.
Solution: A custom calendar with photographs of vintage cars was chosen..
A national auto parts supplier used a custom calendar with coupons to reach their customers. The calendars are displayed in a customized display box at retail stores. The stores position the display box on their countertops and sell the calendars for $10.00 each. A portion of the money goes to the Boys & Girls Clubs of America.
Result: Promotion proves successful year after year
This successful campaign has been working for years and they now order 650,000 calendars. The coupons are for nationally-known products and the manufacturers of the products pay for a portion of the calendar. The coupons on the calendar drive additional sales for the auto parts supplier and bring customers back into the store.
Please log in
Or sign up for an account now