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Auto Parts Supplier Raises Money For Boys & Girls Clubs

Challenge: To raise money for Bys & Girls Clubs and increase business sales
An Auto Parts supplier wanted to raise money for the Boys & Girls Clubs as well as increase business sales.

Solution: A custom calendar with photographs of vintage cars was chosen..

A national auto parts supplier used a custom calendar with coupons to reach their customers. The calendars are displayed in a customized display box at retail stores. The stores position the display box on their countertops and sell the calendars for $10.00 each. A portion of the money goes to the Boys & Girls Clubs of America.

Result: Promotion proves successful year after year
This successful campaign has been working for years and they now order 650,000 calendars. The coupons are for nationally-known products and the manufacturers of the products pay for a portion of the calendar. The coupons on the calendar drive additional sales for the auto parts supplier and bring customers back into the store.


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