Challenge: Auto Supplier wants to raise money for Boys & Girls Clubs of America
A national auto parts supplier needed to devise a fundraising plan to support Boys & Girls Clubs in the community. At the same time, the company wanted to drive traffic to their store and increase sales figures.
Solution: Reach out to customers with a vintage-style calendar.
Promotions specialists helped the auto parts supplier develop a custom appointment calendar to be sold to current and new customers. The concept took an old-fashioned spin, with photos for each month showing vintage automobiles. Of course, the auto parts supplier was featured in a band at the top page and on the front cover with the company’s logo. Each calendar grid had three coupons on the bottom that customers could bring in for a percentage off their purchases. At retail stores, the calendars were displayed in a customized display box on countertops to be sold for $10.00 each.
Result: An effective duo of fundraising and promotion!
The custom calendar successfully reached customers, with attractive coupons for nationally-known products, which helped drive sales for the auto parts supplier and bring customers back into the store. This annual campaign has enjoyed continued success, working for years, and they now order 650,000 calendars! A portion of the proceeds goes to the Boys & Girls Clubs of America and the manufacturers of the advertised products pay for a portion of the calendar. All parties benefit from this relevant promotion.
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