Promotional Products  » Education Center  »  Case Studies

Bags, Blankets or Balls … Which Tradeshow Promotion Brings the Greatest Success? Financial Services Provider Mixit Taps Promo Product Mix at Prestigious Tradeshow

Challenge: Maximize promotional effectiveness at a unique tradeshow opportunity
A tradeshow is a prime opportunity to generate leads and build new business relationships; a prestigious and well-attended tradeshow even more so. That’s why the Mixit team reached out to ePromos when they landed a spot at a hot, upcoming financial services tradeshow in Chicago—they wanted to make the most of their tradeshow opportunity. Mixit, a leading provider of advanced trading technology and connectivity services, delivers a suite of integrated products that make trading and communicating with customers possible, including products for backend processing, order management and options and foreign equity trading.
Solution: Use a tried and true, three-pronged promotional product mix
ePromos account executive Mike Bloomenthal worked with the Mixit team, pointing them to a variety of effective and popular tradeshow promotional products, each with its own unique characteristics and benefits. The Mixit team ultimately selected a mix of computer bags, fleeces and stress balls, the latter of which might sometimes be deemed a less effective promotion because of their low cost and seeming ubiquity. Which promotional products would prospects prefer? Which would win the day? Only the tradeshow would tell.
Result: Imprinted stress balls drive high tradeshow traffic and brand awareness; imprinted bags and blankets warm relationships
Surprise! The Mixit team reported, as we knew they would, that the stress balls were most effective in directing people to the Mixit booth. Because they were easy to carry, pleasant to look at and fun to hold, demand for the stress balls quickly spread throughout the show—demand the Mixit team was pleased to meet, freely giving away the stress balls to everyone and anyone who asked. And although the bags and fleece work well for tradeshow promotions, too, they are better reserved for qualified, serious prospects rather than for driving booth traffic. All in all, the Mixit team considers their tradeshow promotion a superb success.
Squeeze out your promotional stress with Stress Balls.
Browse through other great tradeshow promos in our Tradeshow Category.
Check out other products for the Telecommunications Industry
Mixit Stress Balls (PDF Version)

Events Calendar
3rd Week in September
Last Week in September
1st Monday in September
Featured Success Story
Awesome Product!
Awesome Products!
Working with ePromos is vary easy and all the customer support guys are very helpful."
- Raj Kilaru, Sriven Technologies, LLC
Our Locations
New York
120 Broadway, Ste 1360
New York, NY 10271-0079
3001 Clearwater Road Suite # 001
St. Cloud, MN 56301
ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!