|Challenge: How to creatively promote a beer company.
Wanting a cool promotion to celebrate their seasonal beer flavors, a Seattle based brewery was looking for a more festive and meaningful promotional giveaway.
Solution: A compressed t-shirt in the shape of a beer bottle.
To commemorate each of the company’s unique seasonal beers, our apparel pros provided a host of different promotional compressed t-shirts. To add more flavor to the promotion, the team also designed two insert cards – one with an exact product replication and one with the
brewery’s history on the back.
Result: The promotion is a success and the promotion continues.
The company now runs a collector’s t-shirt each time they introduce one of their seasonal beers. The compressed t-shirt designs are so popular that the company now sells them in their gift store in Seattle.
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