Challenge: To create awareness and build new business in two countries.
An international energy system manufacturer, with divisions in China and the USA, that builds power-generating plants wanted to increase their business.
Solution: A custom bilingual calendar was chosen.
A custom bilingual calendar would allow them to visually show the plants they had completed as well as give them exposure all year long. They wanted to note their success in creating energy systems, so they included pictures and descriptions of thirteen completed power plant installations. They distributed their calendars at an international trade show convention. In addition, they sent them to their China facility for distribution through foreign trade offices in major cities.
Result: An increase in awareness of their capabilities we seen.
The energy systems manufacturer felt this marketing tool helped increase awareness of their capabilities among their potential customers.
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