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Branded Binoculars Tangibly Express Company Appreciation and Enhance Employee Outing for Earthlink

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Challenge: To give employees a tangible reminder of a fun employee event—and the good feelings surrounding it.

Each year, human resources professionals at countless companies explore countless ways to help employees feel good about being part of the corporate team: employee recognition programs, training and advancement opportunities and “fun” events such as parties and company picnics and outings. The HR team at Earthlink also taps this strategy with annual “earnings” and “summer” workday events designed to get employees out of the office; events in years’ past have included trips to the Atlanta Aquarium and barbeques in nearby parks. Earthlink, a leading Internet service provider headquartered in Atlanta, provides dial-up, high speed, voice, web hosting, networking and security services to millions of subscribers nationwide.

For one recent event at Zoo Atlanta, held specifically for the Atlanta staff, Earthlink’s HR team went a step further by directing budget and effort toward giving employees not only a special day off filled with good feelings, but also an enduring, tangible reminder of those good feelings. In the team’s collective mind was the thought that with just a small additional cost, they could also give staff a product that would enhance the experience, show appreciation and provide a long-lasting reminder of their day at Zoo Atlanta.

Solution: Ultra-sport compact binoculars with neck rope and carrying case.

The brainstorming began. The team searched ePromos’ extensive web catalog, considering products that would work for outdoor events and that would make the trip to Zoo Atlanta more enjoyable. Plenty of items would make nice giveaways, the trick was finding something that would be relevant and really enhance the experience they were providing for their employees. Ideally, they wanted something beyond the everyday, just like the Zoo event was something beyond the average company picnic. Binoculars were the perfect fit—employees could use them to view animals, and would likely keep and enjoy them for many years to come.

Account Executive Michael Bloomenthal helped the team locate from our extended catalog, binoculars that fit their budget: the Ultra-Sport Compact Binoculars with a neck rope and carrying case. The team ordered 350 in silver, with a delicate imprint of the Earthlink logo.

Result: Binoculars make Earthlink’s Zoo Atlanta Day more enjoyable and memorable.

On zoo day, the team arrived early to set up a registration booth outside Zoo Atlanta, where 200 Earthlink employees and their families could check-in and receive entry tickets, an itinerary, a map to the zoo and a new pair of Earthlink-branded binoculars. Recipients loved the gift, which made a memorable day more memorable and served to cement in their minds that it is a very good thing to be part of the Earthlink team.

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