Challenge: Garnering statewide awareness for a public-health-related, toll-free hotline.
Family Planning Health Services, Inc. (FPHS), a community-based, non-profit reproductive health care provider in central Wisconsin, offers family planning and health services, such as screenings for sexually transmitted disease, pregnancy education, prescription and over-the-counter birth control supplies and emergency contraception (EC) services. Several years ago, FPHS launched its Wisconsin EC Hotline, where Wisconsin women interested in emergency contraception can call for information and arrange for services.
Since the hotline’s launch, the FPHS team has been promoting it through brochures, business cards and coasters. To round-out the promotion, they sought to add one more promotional tool: a low-cost product, to allow them to give away many; also a product that would be relevant to the hotline. In addition, the team wanted a product that people would use often and keep handy—something that would be available to the individuals to remind them of the hotline when they might need it most.
Solution: On-message, refillable condom-in-a-keychain branded with hotline phone number.
Their solution, the Condom-in-a-Keychain, met criteria in every way. Made of durable, clear acrylic, the keychain, which holds one high-quality condom and a custom graphic, is coin-opened and refillable, making it a long-lasting and useful promotion that ties in well with FPHS’s reproductive health and promotional missions. The keychain is available with a multicolor screen print or a four-color-process imprint; its condoms, too, are available in a multitude of eye-catching colors. Promotions Specialist Valerie Bogucharova worked with the FPHS team to produce their order, which included an imprint of the hotline’s toll-free number in bold, blue print, along with two imprinted messages: “Because a little peace of mind goes a long way” and “Emergency Contraception. Get it today.”
Result: Keychain successfully promotes reproductive health, achieves hotline awareness goals.
For the past three years, the branded keychains have proven very popular at health fairs, baby fairs and conferences hosted by the Wisconsin Poverty Committee, Wisconsin Public Health Services, county hospitals and FPHS in the 72 Wisconsin communities it serves. FPHS purchases the product and distributes it, free of charge, to organizations and individuals willing to help spread the product—and word of the hotline.
The FPHS team tells us that the condom keychain giveaways are a sound investment—and that they have become a key component of their ongoing hotline promotion. At one recent hospital fair held in a local mall, where more than 1,400 people attended, the FPHS team distributed information about their services—and their hotline promotional products—from a booth. The team reports that the keychains attract people to the booth, where they examine them and look at the information, many times opening the doors to conversation about EC and the EC hotline.
The team is also pleased to report that, thanks to their promotional efforts, many health organizations, teachers and coaches throughout the State have called and continue to call FPHS to request a supply of condom keychains, – which the team sends for free. Also, with parents picking up the hotline-branded product for their children, and teachers taking handfuls for their students, at events throughout the state, the FPHS team is moving closer to their mission of encouraging safe-sex practices, as well as their ultimate goal of generating statewide awareness for their toll-free EC hotline.
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