|Challenge: Promote upcoming sales in a cost-effective manner |
A local Macy’s department store needed to come up with a promotion that would allow them to advertise specific sales in individual departments. Because employees were sometimes too busy to mention sales to every customer, Macy’s needed a product that could help them advertise when the assistants couldn’t.
Solution: Distribute imprinted lanyards featuring advertisements in the pouch
Macy’s decided to purchase Screen Printed Knit Cotton Lanyards with vinyl pouches attached to have their employees wear around their necks. Inside the pouches were coupons that promoted specific sales within the store. For example, on a Thursday, all employees would feature coupons stating, “30% off all jewelry sales this weekend”.
Result: Increase in customers returning for the sale
This advertising method turned out to be very effective for Macy’s because it allowed sales assistants to promote the sale without having to verbally mention it. The sale information was very easily viewed by the customer, and it directly related to an increase in customers on sale days.
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