Challenge: To identify a useful, distinctive giveaway for attendees of a conference or tradeshow
It’s tradeshow time … and you’re on the prowl for that perfect tradeshow giveaway: something people will use both during and after the show, exposing your brand to a larger, wider audience; something show participants will tell others about, sending a steady stream of traffic to your booth; and something with more appeal and presence than is carried by the ubiquitous tradeshow pen, stress ball and gum. Such was the challenge facing the event team at Care Medical & Rehabilitation Equipment as they prepared for their Care Fair 2008. Care Medical is a leading provider of medical and respiratory equipment, supplies and services to customers, caregivers and healthcare professionals across the Northwest; Care Fair is the firm’s heavily marketed two-day, two-city regional expo bringing physicians, nurses and other healthcare professionals classes, demos, discussion and information on the latest in home medical and respiratory practices, supplies and equipment. Healthcare professionals earn continuing education units by sitting in on Care Fair classes, and then they stretch and unwind amongst the booths in exposition hall.
Solution: A branded padfolio complete with a notepad, card and CD storage
Working with ePromos’ Promotions Specialist Jason Wallace, the Care Medical team selected a promotional product with high perceived value and high show usefulness—a branded padfolio. Padfolios, in general, are fitting giveaways for tradeshows, conferences and other events where participants are likely to attend classes or take notes, and where the event hosts, sponsors and exhibitors want to distribute sales, marketing or educational materials en-masse. Recipients are also more likely to carry branded padfolios outside an event leading to increased brand exposure and name recognition.
The Care Medical team chose the Bow Trim Padfolio, specifically, with a soft-touch cover in Care Medical blue screen-printed with white text and the Care logo. The padfolio holds a slip pocket, four anti-scratch CD holders, two business card pockets and 10” x 12” 30-sheet notepad. The team’s idea was to give each participant a bag—padfolio inside—so they’d be able to take notes during classes and discussions and carry other expo giveaways during the show. The Care Medical team also pre-inserted information about the event and Care Medical in the padfolios, and included advertising from Gold-level event sponsors as well.
Result: Care Medical padfolios steal the show; team plans next order for annual sales meeting
The branded padfolio stole the show—the tradeshow, that is! Attendees appreciated the versatile, useful and high quality giveaway; the Care Medical team tells us that recipients especially liked the business card and compact disc compartments—plus the fact that could actually use their giveaway outside the show, both in the office and in the field. The Care Medical staff liked the padfolios as well—so much so that the team plans to order more for their upcoming annual sales meeting.
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