Branded Promo Bottle Draws Traffic to Newly Renovated Internal eStore

Promotional Challenge: Sulzer Metco revitalizes eStore inventory; seeks crowd-drawing feature product

Company stores are a great way to promote your business: they motivate employees to invest back into the company and fill the world with lots of products that carry your business name and brand. Sulzer Metco, a Swedish developer of high-tech surfaces and coatings for industrial applications, recently decided to spice up its online company store—work that called for a complete overhaul of the store’s inventory. With the outdated products gone and new, creatively innovative items lining its electronic shelves, the revitalized store now needed a featured product that would drive traffic and encourage people to buy.

Solution: Sleek and shiny logo’d insulated promo bottle fits the brand—and pleases the people

Selzer Metco wanted to feature a drinkware item—but which one would be most appealing? Their team contacted ePromos; we quickly guided them to the perfect feature for their new eStore: a stainless steel insulated bottle with a sleek, contemporary design. As a bonus, the bottle’s translucent acrylic outer layer over double-walled stainless steel gave the featured product a high-tech look of its own in keeping with the Sulzer Metco brand.

Result: Online store does brisk business; promotional bottles draw traffic and sales
Today, thanks to its makeover and updated stock, more employees than ever before patronize the online store. Sulzer Metco also reported that the bottles were a big hit. Employees loved their look and feel and unanimously agreed that the insulated travel bottle was an ideal featured addition to the company’s updated online

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Sulzer Metco Insulated Bottles (PDF Version)