Challenge: To raise awareness about the annual Romanian Youth Conference and raise funds for next year’s event.
When you host an event that only comes around once a year, you can run into a variety of problems. How do your raise funds in time for the event to go on? How do you keep your event in the minds of potential attendees throughout the year? These were some questions the Philadelphia Romanian Pentecostal Church of Portland, Oregon had in mind when planning their annual Romanian Youth Conference. The three day conference held over Memorial Day weekend hosts 1,600 youths from age 12 to 30 to discuss relationships, leadership, worship and the essentials of holiness. But with attendees from nine congregations across the west coast, it’s difficult to get the message out to everyone who may want to attend.
The Philadelphia Romanian Church wanted to raise funds for their conference through their website, which was providing attendees with updates about the event. Rather than just setting up a PayPal account and asking for donations, the organization opted to provide the attendees with something tangible that would allow them to more personally connect with the whole experience– something they could take home with them to remember the conference by for the rest of the year. But what could be compelling enough that the youth who attended the conference– who don’t have much disposable income– would want to purchase? Fortunately, a Google search led the conference organizers to ePromos.
Solution: Branded twenty ounce stainless steel classic water bottle to be sold at the event.
Working with Promotions Specialist Omer Cohen, the conference organizers quickly found the perfect promotion: the twenty ounce stainless steel classic water bottle, which would appeal to the active and ecologically conscious youth who attended the conference. The bottle comes in a variety of colors– for the conference, they chose silver, red and green– and features a fashionable carabiner top lid that easily screws on and off. Its durability made it a perfect choice for youth with an active lifestyle. Not only would it get used, constantly keeping the conference in the youths’ minds, but it is strong enough to withstand whatever gets thrown at it– making sure it will survive until the next conference.
Results: Conference sells out of water bottles and secures funding for next year’s event.
The bottles, which were available on the conference’s website leading up to the event, proved to be a huge success. Attendees so much liked the quality of the water bottles and design of the imprint that they not only purchased bottles for themselves, but also for their family and friends. By the end of the weekend, the bottles were sold out, covering the costs of the conference and getting a head start on funding for next year.
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