Promotional Products  » Education Center  »  Case Studies

Case Studies

Branded Sticky Book Proves a “Sticky,” Differentiating Conference Promotion for Communications Strategy Firm, Bridge Consulting

bridge-consulting-logo.jpg

Challenge: Identifying a unique-to-the-segment promotional product to boost brand awareness and aid in differentiation.

Question: Which marketing venue gives you a window into the next and best practices in your segment, provides countless networking opportunities with customers, vendors and peers, and builds a bridge for potential new partner and client introductions? Answer: conference and tradeshow marketing.

Bridge Consulting, a strategic communications planning and implementation firm serving, among others, companies in the pharmaceutical, financial services, consumer products and technology industries, taps the conference marketing strategy by attending, exhibiting and presenting at communications and branding conferences across the country. The Bridge team’s conference goals are to generate new business, increase brand awareness and differentiate the firm to their target market, predominantly internal communications, human resources and organization development marketing professionals.

For Bridge, such differentiation lies, in part, with conference giveaways, which is why the team turned to ePromos, their trusted promotional products vendor, for advice and direction. Account Executive Stephanie Kraut led the product search effort, focusing on promotions that would meet the team’s criteria. They wanted a product that would 1) attract people to the conference booth, 2) be useful, “sticky,” so recipients would continue to be reminded of Bridge Consulting and 3) be unique and creative enough to differentiate Bridge from its competition—a product unlike those other firms would be handing out.

Solution: Branded sticky book filled with sticky notes in various sizes and colors.

Stephanie, after listening to the team’s requests, suggested and sent a sample of what turned out to be the perfect, criteria-matching product for Bridge: the Sticky Book. Internally, we thought the Sticky Book would work for Bridge for yet another reason beyond simply meeting criteria: we see Bridge Consulting as metaphorically representing the “sole sticky pad” to which firms turn when planning and implementing solutions for tackling significant—often “sticky”—business challenges, such as those related to engaging employees, increasing communication and introducing and managing change.

The Sticky Book, a convenient, pocket-sized note holder, is filled with sticky pads in different quantities and sizes: 100 sheets of four-by-three-inch sticky notes in yellow; 25 sheets of three-by-two-inch sticky notes, also in yellow; and 25 sheets of page marker strips in five neon colors. To offset the firm’s blue and green logo, the Bridge team selected white (pink, blue, red and silver are also available); they also added to the cover the firm’s website address and brand message, “Connecting People and Strategy.”

Result: Sticky book wows conference goers, becomes effective client leave-behind.

Conference marketing, brand awareness and differentiation missions—all accomplished. The team, giving away approximately 1,000 Sticky Books annually, reports that the product has become a much-desired item by conference goers and clients alike. The entire Bridge team so liked the Sticky Book that Bridge consultants soon began leaving the books behind after client meetings, taping a business card on the reverse side to make the promotion even more effective. And because the Sticky Book product is new to the segment, Bridge’s competitors and other conference exhibitors aren’t yet using this promotional tool in conference marketing efforts. The unique promotion works well to attract conference attendees from across the room; once at the booth, recipients respond with positive feedback. And to further add to Bridge’s Sticky Book promotion success, the team also reports that clients actually use the product: it is often seen “in action” when Bridge consultants meet with clients.

bridge-consulting.jpg

Find other products to use to promote in the Consulting Industry.
Browse through our category of Custom Sticky Note & Flag Sets.
Take a look at other products that are perfect to use for Trade Shows and Events.
Search our special collection to find other of our Top Promotional Products.

Bridge Consultin Sticky Book Trade Show Giveaway (PDF Version).

Events Calendar
Featured Success Story
Awesome Product!
Awesome Products!
Working with ePromos is vary easy and all the customer support guys are very helpful."
- Raj Kilaru, Sriven Technologies, LLC
Our Locations
New York
120 Broadway, Ste 1360
New York, NY 10271-0079
Minnesota
3001 Clearwater Road Suite # 001
St. Cloud, MN 56301
Arizona
Oregon
Florida
Massachusetts
ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!

Please log in



Or sign up for an account now