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Case Studies

Branded USB Multi-Kit for Laptop Users Launches Nationally Important Grand Opening for Jordan’s First and Largest BPO Firm Extensya

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Challenge: To identify a promotional product suited to the launch of a new enterprise—and the launch of a national strategy.

When Extensya, the first and largest Jordanian business process outsourcing (BPO) firm, launched early this year, it was with more fanfare than is found in your typical ribbon-cutting, grand-opening: instead this launch, representing the implementation of a national strategy designed to promote the nation of Jordan as a regional hub for BPO services, would be held under the patronage of Jordan’s Prime Minister Nader Al Dahabi and attended by many local and regional media representatives.

The Extensya team, seeking a high-quality corporate giveaway for this important launch event, contacted ePromos based on a recommendation from Globitel, another Jordanian technology firm providing telecom solutions—and a satisfied ePromos customer. Because Extensya the brand represents both a step forward in the competitiveness of the Jordanian service sector and best-in-class technological innovation, the Extensya team wanted a giveaway representing the same: a technology-related promotion to which recipients would attach a high-perceived value and view as innovative and high-quality as is desired for the brand.

Solution: Logoed USB multi-kit with high perceived value successfully merges brand characteristics of innovation, technology and quality.

Despite the challenges inherent with working across time zones and half a world apart, ePromos’ Account Executive Max Katz and the Extensya team soon discovered a launch promotion in sync with the Extensya brand: a promotional USB multi-kit in a logoed, black carrying-case filled with critical accessories for laptop users, including a USB extension, a mini-connector for digital cameras and PDAs, and a mini-mouse with a retractable cord. Interior spine straps also provide space for extra storage or a USB memory stick.

Result: USB-kits arrive in Jordan on time, duly impress recipients.

Max closely monitored both communications and production closely so Extensya’s USB kits would be delivered in time for the launch event. Thanks to his efforts, the kits arrived at Extensya’s Jordanian headquarters with a day to spare. The Extensya team reports that the launch event was without hitch; and that gift recipients were much impressed with the quality and usefulness of Extensya’s first corporate promotion.

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Extensya USB Multi-Kit (PDF Version)

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