Challenge: Promote safety program and foster positive relationships with customers.
A car manufacturer wanted to find a gift to promote their “Fit for a Kid” program and foster positive relationships with customers. The gift would be for consumers who brought their car into a company service center to check that the safety belts were working properly and that the child seats were suited for the children’s age and weight.
Solution: Offer an inexpensive gel pen to customers who participate in a safety belt check.
The company chose a promotional gel pen with the “Fit for a Kid” logo screen-printed on the barrel. The pen was inserted inside the clip on the service writer’s clipboard and was given to consumers as a thank-you for bringing cars and child seats into the service centers.
Result: Consumers were pleased with the gift, the company got a chance to strengthen relationships.
The consumers who brought their cars in for safety checks were pleased with the company and were thankful for the gift they received. The company was grateful for the opportunity to promote their services and develop relationships with the community. They are looking forward to finding other unique gifts to use for similar promotions in the future.
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