Challenge: To develop and deliver—on a tight timeline—a promotional product representing the centennial conference of the NAACP for New York City’s official tourism organization.
NYC & Company, the official tourism organization for New York City, is responsible for, among other things, attracting major events to the City: both the 100th anniversary conference and the centennial celebration of the nation’s largest civil rights organization—the NAACP—certainly qualify. The NAACP carries an active membership of more than 600,000, with more than 200 college chapters, 500 youth councils and 1,700 adult branches, plus overseas branches in Germany, Italy, Korea and Japan. Events of this magnitude not only bring revenue boons to businesses throughout the city; they also enhance the City’s reputation and encourage future tourism.
Marketing for a centennial conference begins far in advance, which is why NYC & Company turned to ePromos for a promotional product representing both the upcoming centennial conference and New York City to distribute during the NAACP’s 99th annual convention, held in Cincinnati.
Solution: A clear luggage tag and two custom inserts showcasing New York City landmarks and details about the NAACP’s upcoming centennial conference.
The NYC & Company team selected a clear luggage tag with two custom inserts—not a standard promotional product represented on the ePromos Web site, but one we were able to source easily. One insert featured the Statue of Liberty, the other the Apollo Theatre—both recognized New York City landmarks. The flip side of the inserts reminded conference attendees of the upcoming centennial convention with big, bold text proclaiming: “See you next year in New York City.” The cards were also imprinted with the conference dates and a Web address where attendees could find more information.
The only potential snafu: NYC & Company was on a tight budget and timeline—they needed the tags in-hand within three days. To ensure a timely delivery, ePromos also provided fulfillment for NYC & Company—we not only designed and ordered the tags and inserts; we also placed the custom inserts into the tags so they’d be ready for distribution right away.
Result: A promotions trifecta–tags delivered on time, to a happy team, with future promotions promised.
The result of this was triple good news: first, the NYC & Company team received their tags on budget and even earlier than expected; second, the team was thrilled with the quality of both the tags and the inserts; and third, they report that they’re looking forward to future promotion projects with ePromos.
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