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Clever Promotional Mailer Wins New Customers for ioTech

Challenge: Find a unique way for direct mail to lure new customers
Yes, it’s true: despite the birth of the Internet and ever increasing postal fees, direct mail lives! And it isn’t just hanging on; it is thriving: the latest stats tell us that direct mail spending is expected to grow by 6.75% in 2007 and by 6% in 2008. The trick to today’s direct mail success is in finding new, compelling ways to capture and keep a prospect’s attention. And that’s why ioTech, the global leader in portable data acquisition solutions, turned to ePromos: for help in going beyond the typical sales letter to a unique promotion that would effectively reach potential customers.
Solution: Stand out with a four-color flyer with an innovative, useful promo item attached
After exploring various options, the ioTech team decided to send a promotional flyer with a unique and useful egrips appliqué attached. The adhesive egrips are made from a protective silicon material that sticks to cell phones, iPods and other small devices to prevent them from sliding on car seats, dashboards, consoles, countertops, desktops and other flat, smooth surfaces. We gave the flyer a kick of color with a four-color process imprint, and boldly positioned the ioTech logo and Web site in center of the egrips appliqué for maximum readability and impact.
Result: The e-grip latches onto customer interest
ioTech gripped new customers thanks to its mailer and the convenient, high visibility promo attached. The ioTech team reported that the campaign was a more productive investment of time and resources than other traditional methods of new customer acquisition, such as cold calling and regular sales letters; they also said they’ll be pursuing similar campaigns for future new customer outreach programs.
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ioTech Direct Mail Piece (PDF Version)

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