WFAL, student-run radio station of Bowling Green State University.
Objective: Build email list for special promotions and increase number of on-campus listeners.
Solution: Round Promo Spring WFAL staff set up a sound system in the middle of the BGS campus and broadcast music to draw a crowd. In exchange for a signing up for the WFAL email list, the students were given a free SpringThing. The brightly colored springs were points of discussion all over campus and even those out of the range of the music went out of their way for the free gift.
The promotion was a huge success and the radio station met its goals faster than originally planned.
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