|Challenge: Find a unique in-store promotion to introduce a new watermelon vodka.
To announce the launch of a new product, a vodka company wanted to find a creative way to promote the brand in stores that carried it. The promotion should be somehow relevant to the new watermelon flavor and should act as a gift-with-purchase to motivate customers to try out the product.
Idea: Compressed t-shirts in the shape, size, and color of a watermelon slice.
To meet the challenge, the company decided to order promotional compressed t-shirts in the shape, size, and color of a watermelon slice. The company also included an insert card that featured the vodka logo and some watermelon seeds. The final product was then placed on all in-store vodka bottles with a plastic hanger tag where each shirt was given away as a free gift with purchase.
Result: Clients were extremely pleased, the company ordered another 8,000 units for subsequent promotions.
The vodka company liked the promo so much, they decided to create a second 8,000 unit order with a new shape and used it for subsequent promotional giveaways. Store owners reported that their clients were ecstatic and were extremely pleased with the way the compressed t-shirt helped to successfully launch the new product.
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