Challenge: How to use promotional products to generate sales for a new car model.
A luxury car manufacturer wanted to make sure their numbers were high when their new model went on the marget. Instead of targeting end-user customers, they decided to inform retailers about the new model so they would be more enthusiastic about selling them.
Solution: A computer portfolio was given to retailers of the new model.
The company chose a sleek meridian computer portfolio to send out to its top retailers, and filled the portfolio with the information kit about the new car model. The sophisticated design went along with the image that the manufacturer wanted the retailers to have of the new car.
Result: The portfolios prove successful in getting sales staff ready to sell the car.
The sales teams appreciated the high quality portfolios, and, by the time the new car model arrived, everyone was ready to sell.
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