Challenge: Thank customers for past business and promote new business.
A construction materials supplier wanted to give a gift that would be useful to customers and yet remind them of his products and services available. The gift had to be noticeable and aesthetically pleasing, while still reflecting the brand.
Solution: A custom contractor’s memo calendar.
A custom large contractor’s calendar with plenty of space was devised for the client. They also added toll-free service numbers in a phantom overprint on each sheet to drive calls for questions. A two-color ad with locations, products, and services all year long was imprinted on the calendar for further information.
Result: The calendar was attractive and helpful to customers.
Personally delivering the calendars to potential new clients and to previous and current customers, the contractor got to touch base with his customers and continue to build the relationship. Contractor’s memo calendars like this are extremely popular in the construction trades because of their planning convenience. The calendar includes the days elapsed and days remaining in the year. The custom colors and simple coordination made the calendar distinctive and attractive to recipients.
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