Challenge: Beautysak.com seeks a quality customer gift with a high perceived value to boosts sales and order sizes today—and tomorrow
Every retailer knows the customer-satisfaction formula: happy customers equal repeat buyers—so creating happy customers is an always-on task for retailers—and that same formula applies to e-Tailers as well. Beautysak.com, a popular online beauty store with a reputation for offering high quality products, turned to ePromos with a broadened form of this task in mind: they wanted to offer customers a quality free-gift-with-purchase for the upcoming fall season that would 1) encourage more sales today and 2) continue to generate warm feelings, top-of-mind positioning and repeat business for many tomorrows.
Solution: Beautiful logo’d cosmetics case, in customer’s color choice, stuffed with $50 worth of free samples is a free gift worth giving—and getting!
Problem solved? Not so fast! An idea is one thing; transforming it into reality while staying on deadline and budget, another. After exploring various options, Beautysak staff settled on an attractive, functional logo’d cosmetics case—stuffed $50 worth of free product samples to increase its high perceived value. Customers spending $100 or more would receive the beautiful bag and its contents for free, the bag in their choice of color.
Result: Fall sales are up post-promotion; word-of-mouth and repeat sales certain
Featured prominently on Beautysak’s homepage, the free cosmetic gift-stuffed bag encouraged more orders and larger order sizes. And with the company logo prominently in view each time customers apply the Beautysak makeup they’ve come to love, the company expects increased word-of-mouth referrals and repeat sales as well.
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Beautysak Gift-with-Purchase (PDF Version)
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