Custom Calendar Catches Tourist Attention

Challenge: A community commerce organization needs a novel way to attract more tourists to the local restaurants.
The restaurant business is notoriously difficult, making well done marketing especially crucial. In the cutthroat food industry, promotions can make or break a restaurants success! Thus, when the Community Commerce Organization sought to increase tourist patrons, it turned to the ultimate promo-know-how people at ePromos. They needed a new, interesting way to pique consumer interest and bring in the crowds; anything trite and typical wouldn’t fly!
Solution: Distribute a custom weekly desk planner showcasing local chefs and restaurants.
The ePromos team found just the fix: a custom weekly desk planner. We all know a picture is worth a thousand words, so each month featured vivid, eye-catching photos of a different restaurant’s interior and a savory specialty dish served there. The back cover listed the Chef’s name along with a photograph of them and their signature recipe. These stunning and convenient promotional items were sold in local gift shops, the local winery, and the restaurants themselves.
Result: The calendar sparks visitor interest and boosted sales of local restaurants.
The calendars transcended the status of normal giveaways, becoming beloved souvenirs of their tourist recipients. Correspondingly, visitor interest in the showcased restaurants dramatically picked up– no one could resist the mouthwatering photographs! The promotional calendars became appreciated emblems of the town’s culinary delights. One customer liked one of the month’s features so much, he brought it into the restaurant, ordered the pictured recipe, and had the chef sign it! Thus, the calendars connected restaurants to tourists on a whole new level.