Challenge: To increase circulation of information regarding proper recycling procedures
A refuse and recycling company, in an effort to get information out to area residents on proper recycling procedures, created a unique calendar.
Solution: Humorous character placed on the calendar and handed out to children in schools
Each month had a humorous character, Can Man, illustrating a recycling tip or concept. Information of the area recycling centers and hotline number were printed on the inside back cover.During recycling seminars at schools, the Can Man mascot attended and handed out the recycling calendar to children so they could take them home to their parents. They also distributed the calendars at their recycling facilities.
Result: Custom mascot costume combined with promotional calendar makes an impact
This calendar served its purpose as a valuable public service to residents and helped the company earn additional money with people recycling more items and sorting them properly.
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