Challenge: World Fuel Services wants a maximum bang from its tradeshow buck
Crowded, busy, loud…good tradeshows are alive with activity. Your goal, as a tradeshow exhibitor, is to rise above the din. It’s to move people out of the hustle and bustle and into your world—if only for a short time—and then to communicate your message in fun, fast and memorable ways. World Fuel Services, a leading provider of fuel and fuel management services to commercial and corporate aircraft, petroleum distributors and ships at more than 2,500 locations around the world, tapped into ePromos’ tradeshow know-how when its tradeshow team asked us to help them make waves during tradeshow appearances, as well as to extend brand visibility long after.
Solution: Compressed, shaped t-shirts create instant recognition between gift and services
The World Fuel team wanted something memorable, something fun. They wanted a promotion that would get attendees sharing and talking—something that would garner a “Cool!” Their choice? A series of compressed t-shirts molded into various vehicles, including a ship and a truck. We had initially discussed molding the shirts into the shape of the World Fuel logo, which, while still cool-worthy, wouldn’t say as much about the services the company provides. Preparing custom inserts for each of the different vehicles took a little more budget and time but, in World Fuel’s case, was worth it! With the custom shapes, attendees would instantly recognize the association between the gift and World Fuel’s business. The World Fuel team also attends lots of tradeshows; with a little advanced planning, the custom shapes meant they’d always have a fun mix of items to giveaway, as well as something different for customers or prospects who might attend various shows. One final bonus: recipients would also be more inclined to wear their gift shirt during and after shows to enhance the effectiveness of the giveaway and extend the company’s brand.
Result: Tradeshow success! Promotion draws crowds; helps win new business!
The World Fuel team reports that their uniquely shaped t-shirts are a hit at each show they attend. The inventive promotion attracts scores of people to the company’s booths at tradeshows and—even better—it has also been linked to an increase in World Fuel’s client base.
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World Fuel Compressed T-Shirts (PDF Version)
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