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Custom Desk Calendars Increase Customer Relations At Campus Bookstore

Challenge: To increase campus bookstore traffic through increased campus relations with the student body.

A University campus bookstore wanted to build relations with the student body and increase bookstore sales.>

Solution: A custom 13-sheet stand-up twin-looped desk calendar was chosen.
The bookstore decided on custom calendars designed to run August to August in synchronozation with the school year.Each month had an overprint of information pertaining to the university and the students. The front cover had the logo of the bookstore and services they offered. Sponsored by the university bookstore, this calendar was distributed to each student upon registration.
With helpful reminders of school activities, athletic events, speakers, musicals, social functions, holidays and more, it was a useful item. In addition, they were reminded of the bookstore each time they looked at the calendar. The calendar was convenient enough to display in small dorm rooms or to toss in a backpack for a trek across campus.

Result: An amazing positive response led to increased sales and a re-order of calendars.
Many students asked where they could purchase additional calendars so they could send them home to parents who wanted to attend events like homecoming or sporting contests. Due to the positive response, the university bookstore reordered 2,000 additional calendars for distribution and have already placed an order for the upcoming year.


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