Challenge: To identify a “reader-friendly” promotional product appealing to library patrons and friends
Since 1923, the Western Town Library has made its home in the tiny town of Westernville, New York, some 50 miles northeast of Syracuse and with a population just tipping 800. But the library serves more locals than that—its 8,000+ volume collection is available to 2,000 people living in and around the Westernville area.
As the library’s service area and collection grew over the years, so, too, did its need for more space—thus the opening of a new branch. To promote the new branch—big news in a small town—the Western Town Library staff turned to ePromos Promotions Specialist Valerie Bogucharova, for a promotional memento that would appropriately promote and mark the occasion.
Solution: Elegant Alicia Klein bookmark with a wallet-sized photo holder
Their choice: an elegant photo bookmark by Alicia Klein, known for her upscale and richly colored executive leatherwork collections. This particular Alicia Klein piece, in full pebble grain vinyl, holds a wallet-sized photo of the recipient’s choice. Debossed with the text “Western Town Library, Est. 1923,” the promotional bookmark would make an apropos gift choice.
Result: Friends of the library and patrons alike enjoy their new branch—and new bookmarks
The Western Town Library staff reported a successful branch grand opening, with friends of the library and patrons alike remarking on the fine quality of the bookmarks—which, since they’re given primarily to avid readers, will enjoy years of good use.
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