Challenge: Staffing Agency needs to boost client relations.
An established staffing agency LVI wanted to promote business with current clients and acquire business with prospective customers. The agency was in search of a strategy to implement a corporate gift program, with the intent of promoting brand awareness and building lasting relationships with their clientele.
Solution: Establish a continuity program with clients via direct mail.
They developed a long-term continuity program to generate business and strengthen relations with clients; it centered around a direct mailing of giveaways. They customized the Arrondi Apothecary RD900 filled with logoed wrapped candies and the Arrondi Caddy RD700 filled with imprinted pencils. The agency ordered 200 caddies to be mailed to prospective clients as a way to follow up after one-on-one sales visits with clients and thank them for their time.
Result: The caddies captured an 11 percent increase in new clients!
The desktop products functioned well with customers to create brand awareness and build a continual relationship over time. The visibility and practicality of the products served as reminders of the staffing agency and its services. As a result, the agency reported an 11 percent increase in new clients, compared to the same two month period in the previous year. To advance business further, the distributor bundled the desktop set with refill candles for the Apothecary, as well as accessories like rulers, letter openers and highlighters. Overall, these bonus gifts added value to enhance contact between the agency and the clients and promoted the agency’s customer relations.
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