Challenge: Create awareness of the company’s environmental policies.
An electronics manufacturer wanted to inform its employees of its new and improved environmental policies, as well as distribute an item that could showcase the best posters from a contest that they held.
Solution: A custom full-color appointment calendar with children’s drawings.
A unique spiral appointment calendar was devised for the major electronics manufacturer to showcase environmental information and tips in the grid area. The calendars were also customized with the winners of a poster contest for the children of employees in one of their regional plants. The outside cover featured all twelve drawings while each month featured a special winner. On the calendar grid, the child’s picture and their name were printed along with the company logo and environmental slogan.
Result: The calendars were extremely well-received by people within and even outside of the company.
The calendars were given out to all employees at a year-end celebration and helped to create awareness on earth-friendly thinking. They also took the calendars to a national convention where they were well received. There is a plan to open the contest next year to all divisions within the company and the calendar would be delivered to all facilities. Not only will this increase the order by 20,000 units, but it will expand the awareness of the company’s vision on environmental responsibility. Including the children of employees in the contest is a fun and personal way to create a keepsake calendar.
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